CHARACTER
Finding the Cheat Code with
PROBLEM:
Brands without massive agency budgets often struggle to define their true identity. When they fail to connect with customers, they default to expensive and tactical media solutions instead of fixing the root of the problem.
CHALLENGE
Create a way to help clients who don’t have big agency budgets understand who their brand truly is, and how to use that to create simple strategies to break through.
Characters are the key.
WHAT WE DO
The solution is a 90-minute deep dive called “The Unfair Character Advantage.” We use RPG mechanics to build a brand's actual character.
HOW IT WORKS
Assigning real numbers and attributes to abstract traits, we put a company's true strengths on paper.
It removes all the subjective guesswork from the room and gets leadership completely aligned.
WHY IT MATTERS
A Playbook for the Future.
The workshop is just the beginning.
I compile their results into a custom Creative Fieldguide to serve as a permanent reference. This teaches the client HOW TO FISH, giving them the exact tools and equations they need to solve business problems long after our session is over.
TESTIMONIAL
Working with Kameron was great. He helped me get honest with myself about who I am as a leader and what my values are. Since doing this I have been able to really dial in who my "target customer" is. Also, since I am able to define my target customer and my values, leading my team has become much easier. In fact, my employees have been much happier knowing that there is a vision and a standard to uphold. Thanks so much Kameron!
BRANDON WALLIN - CrossFit Identity - Owner
