THE GAME.

For the love of 

FANDOM IS A BLESSING AND A CURSE.

If you get it right, you can be loved forever, but if you get it wrong, the poser stink can linger for years, making it hard to win people back.

MY APPROACH

I lean entirely into the fans' authentic experiences. When you respect the history, honor the irrational rituals, and speak the language natively, your brand stops interrupting the game and becomes a part of it.

Honoring the Hardware

and the Fans.

Illustration of a hockey player wearing a jersey with a flaming 'C' logo, holding a large Stanley Cup trophy above his head, celebrating.

The Cup is the hardest piece of hardware to win in sports, and you'd better not pick it up overhead unless you earned it.
I led an integrated experiential activation and national TV spot that authentically celebrated the hockey legend.

HOW IT WORKS

We did more than create an ad; we created a tribute that added to the culture of the playoffs and gave fans something they will never forget.

A Taste of Victory

THE START OF THE NFL SEASON
IS DEAFENING.

We launched the season with the "Football Prenup," a campaign built on the reality that for 18 weeks, Sundays are spoken for.

Person using a laptop. The screen displays a football-related website or app with a logo, a call-to-action button that says 'Draft Your Prenup,' and social media icons.
A pencil drawing of a bison with a large horn and a beard, with a large leafy plant growing from its back.
Several printed football fan agreement forms spread out on a wooden surface.

and we kept winning…

We orchestrated a calendar of event-driven content that kept the brand relevant, ensuring BWW always had something authentic to say when the stakes were highest.

Put me in, Coach.

Connecting brands with athletes requires a delicate balance. You have to protect the player's personal brand while delivering on the sponsor's business goals.

A man in a Philadelphia Phillies baseball jersey and cap holding a bag of Herr's sour cream and onion potato chips. The background is red with white text that reads "Rooted in Philly" and another sign that says "Rooted in Flavor".
A digital camera is mounted on a tripod, capturing a portrait of a man in a baseball uniform at a baseball field, with a chain-link fence and buildings in the background.

I’ve partnered directly with athletes and diverse brands to build campaigns that bring the raw energy of sports to a wider audience, without ever making the talent feel stiff or staged.