I bridge the gap between big-agency strategy and modern agility. With over 10 years of experience, I’ve partnered with brands like StarKist, Buffalo Wild Wings, and Las Vegas to build campaigns that drive genuine connection rather than just noise.

My approach is rooted in Human Insight and Craft. I bring a full toolkit to every challenge. I offer everything from high-level brand strategy and team mentorship to hands-on art direction. While I leverage modern tools like AI for rapid concepting and visualization, they are always grounded in a human touch. I use the right tool for the job to ensure the work is always on-brand, safe, and culturally impactful.

View Portfolio

Case Studies

BRAND AWARENESS

Hockey’s biggest stage deserved bigger buzz. We turned the Stanley Cup into more than a trophy — creating content, activations, and social moments that made fans feel part of the action long before the final buzzer.

Credits: Agency R&R Partners

SOCIAL ENGAGEMENT

Love or football? Why not both. Our Football Prenup campaign turned a classic relationship clash into a shareable, meme-worthy moment — driving record engagement and making the brand a fan favorite on and off the field.

Credits: 22Squared/Trade School

BRAND BUILDING & GROWTH

Herr’s has always been Philly’s chip. Our job? Make sure everyone else knew it. Through fresh creative, PR-driven buzz, and the right partnerships, we reignited hometown love and gave Herr’s a louder voice in the national snack game.

Credits: Quench Agency

View Full Portfolio

what I bring to the table.

  • 15+ years guiding art directors, writers, designers, and producers to deliver bold, high-quality work. I build collaborative teams where ideas thrive and talent grows.

  • Experienced in both refreshing legacy brands and launching new ones, I know how to shape a brand voice that resonates with today’s audiences while staying true to its core.

  • From broadcast and social to retail and experiential, I’ve led campaigns that connect seamlessly across every channel—ensuring the brand story is consistent and impactful wherever it lives.

  • Trusted by CMOs, marketing leaders, and cross-functional teams, I translate business goals into creative platforms that drive measurable results and long-term brand growth.