125th Stanley Cup
This was a dream project. As a Canadian growing up playing hockey I was so excited to help celebrate it. The original ask was to create one TV spot that would run nationally during and around the upcoming playoffs, However, we were able to not only shoot a commercial, but also create a unforgettable experience that was one of the best experiences of my ad career. We won a Bronze Clio - Sports, Campaign
Football PrenuP
To launch the upcoming football season BWW wanted to make a to create something that football fans and there significant others could both get behind. We started with an anthem video and created a website that could help you fill it out and make it legit. Check it out:
www.footballprenup.com
#VegasStrong
Oct 1 2017 and the month that followed was the hardest month of my career. Vegas is a city known to the world. But as the locals know, its a pretty small town. Everyone was affected in one way or another and we had the HUGE task of being the voice of Vegas after the tragedy. I am very proud of the team accomplished. Here is just a couple of pieces that is just a drop in the bucket of the stuff that was pushed out.
We decided to take real people up on their promise. We gave them some GoPros and followed them around to a couple of unforgettable experiences.
The power of good
Energy companies don't garner the best public opinion. But, NVenergy does a lot to support the community and they wanted to show the public what they do and give them an opportunity to help.
YOur diamond will recommend more
Cox asked us to create a OOH campaign that would introduce a brand new product feature that could take the recommending funtionality of music services like Pandora and and bring them to life in your cable box. We took the most iconic symbol of the new feature, a green diamond that appears next to the shows that it recommends, and mixed the iconic shape with the shows you love and turned a OOH assignment into a 360 campaign.
Outdoor
broadcast and pre-roll
We are all connected
The Water Authority in Vegas is the life blood of the community, and we wanted to show that all communities are connected.
Founding the Future
Technology has come a long way in helping conserve water in the Las Vegas area. SWNA wanted to reach out to businesses and HOA’s with programs that would help their businesses thrive but help conserve water as well. We created a campaign that talked directly to the CEOs and Presidents of the companies to tell them that they can make a better future for Las Vegas. We hired a famous wet plate photographer to capture “Founding Pictures” of these leaders to help show their counterparts the benefits of doing it too.
https://www.gilesclement.com